Those who are interested, may want to check out Lester Brown's Eco-Economy: Building an Economy for the Earth. Though the book is now nine years old, he makes some good points, positing that corporate interests need to put a high value on natural resources, as without them, the ability to create products vanishes. This seems like a practical way to talk environmentalism in a private sector fashion.
Also, The Atlantic has here its "8 Best Earth Day Ideas."
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